Most teams don’t need more effort. They need better language.

I’m Tash Jaye, the founder of Speak the Culture, a communication and culture training company based in Columbia, South Carolina. I’ve spent more than a decade helping schools, companies, and community organizations strengthen how they lead, listen, and show up for each other.

Before launching Speak the Culture, I worked at the intersection of education, product strategy, and people development — leading communication strategy, training design, and engagement campaigns for educators and executives alike. I’ve partnered with district leaders, product teams, and small business owners to turn “how we talk” into a leadership advantage.

My work blends psychology, storytelling, and strategy — grounded in one belief: The words we use either build trust or break it.

When I’m not facilitating workshops or coaching leaders, you’ll probably find me sketching out ideas while listening to music, reworking a story until it hits right, or chasing a toddler while dreaming up my next women’s leadership project.

What I Do

Through Speak the Culture, I help schools and organizations:

• Build healthier communication patterns that reduce turnover and burnout

• Develop leaders who use language as a tool for clarity, not control

• Create cultures where feedback, trust, and accountability actually stick

My sessions aren’t lectures — they’re conversations. Each one starts with awareness, ends with alignment, and leaves you with tools you’ll actually use.

Let’s Connect

If this sounds like the kind of work your team’s been craving, let’s talk. One honest conversation can change a lot!